Forcing Me to Be Reborn?!-Chapter 693 - 483: The Shen Family’s Sense of Crisis and Cheng Zhu’s True Colors_3

Chapter 693: Chapter 483: The Shen Family’s Sense of Crisis and Cheng Zhu’s True Colors_3

"The path he’s walking now actually resembles the one that Dragon Ball Capital took later on,"

Cheng Zhu didn’t consider Baidu Takeout—a victim of his elder and second brothers’ squabbles—at all.

"Both Meituan Takeout and Eleme have been doing OK in the past few years, both experiencing explosive growth."

"After all, I plan to only be in the high-end Internet-famous milk tea business for a few years, so the different situations of these two platforms many years from now can be excluded from my considerations."

"However, each of these platforms has its own pros and cons." Cheng Zhu was crystal clear about this.

He was a young man who had lived through the "takeout wars."

He was still young during the "thousand group war" period, which didn’t really concern him much.

But the "takeout wars" were a real deal that affected personal lives and were closely related to young consumers.

Later on, he specifically researched these two platforms and basically had a good idea of them.

Personally, he actually favored one platform over the other.

But he didn’t need to rush to a decision.

"Because now I’m choosing the capital behind them, not the platforms."

"There is actually an optimal solution in all this!" thought Cheng Zhu.

After Youu Tea announced its intentions for a second round of financing, it can be said that the entire capital market was shaken.

Just from the top ten venture capital firms alone, two had already contacted Cheng Zhu.

Even Shendu Capital had sent someone to get in touch!

This excited Shen Minglang greatly, prompting him to once again flaunt his presence in front of Shen.

"See, we were never being arrogant or just talking big!"

"Shendu Capital wants to invest in Youu Tea too, they just can’t help themselves!"

But Cheng Zhu continued to remain patient.

Finally, on May 11th yesterday, the capital firm he admired most came knocking—Red Mountain Capital (China).

Red Mountain Capital, an investment firm that had ranked first several times on the "Hurun Global Unicorn Active Investment Institution Top 100 List!"

Its status in the capital world went without saying, unequivocal! freёwebnoѵel.com

Securing their investment would be the equivalent of tossing a blockbuster bomb into the business world!

Because it was different, the shock effect triggered by the announcement of the financing would also be wholly distinct.

But this wasn’t the main reason Cheng Zhu valued it.

"Right now, the most useful thing for me is the capital behind the takeout platforms."

"And Red Mountain Capital is very special in this aspect."

"Yue Dongyi probably least wants me to be in touch with Red Mountain Capital, with his business acumen, he must have seen everything already!"

"As for why Red Mountain Capital is special..."

"It’s because they’ve invested in both Meituan and Eleme!"

...

...

In 2010, Red Mountain Capital participated in Meituan’s Series A financing.

In 2011, in the Series B financing round, it and Alibaba together invested $50 million in Meituan.

"And last year, the $300 million that Meituan raised still included money from Red Mountain Capital!"

"Just this January, Meituan has already completed its Series D financing, reaching a terrifying valuation of $7 billion at this stage."

"Interestingly, Red Mountain also invested in Eleme both in 2013 and this January."

That is to say, in the 2015 takeout burning cash war, these two major platforms were burning money from the same venture capital firm!

It seemed like the left hand was fighting the right hand, but it wasn’t as simple as that.

There were many entangled factors.

For instance, Meituan’s initial focus wasn’t on takeout at all, but Eleme was different; it emphasized takeout from the beginning.

However, these weren’t the issues Cheng Zhu needed to consider right now.

He just knew he couldn’t find a better option than Red Mountain Capital!

Today, Wang Zeng, the Managing Director of Red Mountain Capital, was coming to Hang City to discuss related matters with Cheng Zhu.

Cheng Zhu had heard of this person and had even seen him once in his past life.

This man was known as China’s best investor in consumer products.

Before meeting in this life, he deliberately checked up on this guy and immediately understood why he was the one coming to Hang City.

Wang Zeng used to be a partner at Tiantu Capital, then chose to leave last year to join Red Mountain.

He was indeed the best candidate to engage in business with Youu Tea.

In his track record were entities such as Zhou Heiya.

One could even say that without Wang Zeng, Zhou Heiya could never have reached its current level!

In Cheng Zhu’s memory, this man later invested in brands such as Liumei, Bai Guoyuan, Little Yoghurt, and others.

His main investments were in these types of consumer brands.

Probably many people have swiped past this bald guy with a strong aura, talking eloquently on TikTok.

The bald guy is now selling courses...

Upon hearing that someone from Red Mountain Capital was coming, Yue Dongyi from Pulin Capital got restless and said he also needed to make a trip.

But this old master of pretense announced, "I’m just going to see Jingjing in Hang City; I might as well join in the fun."

Cheng Zhu sarcastically thought to himself, "Does Yue Lingjing even know her uncle is coming?"

Resulting in the conference room at two o’clock that afternoon being occupied by five people, as Cheng Zhu called both Shen Minglang and Shen Qingning to join as well.

Actually, these people were now Cheng Zhu’s main targets for the second round of financing.

Clearly, Yue Dongyi and Wang Zeng knew each other and seemed quite familiar.

But whether they were genuinely close or just pretending, Cheng Zhu wasn’t sure.

Overall, even though Wang Zeng came from Red Mountain Capital as Managing Director, he still wasn’t quite on the same level as Yue Dongyi.