Dominate the Super Bowl-Chapter 317 - 316 Purely Accidental

"...Li Wei, I am very happy today, please believe me, Coca-Cola and your image are a perfect match. After meeting you, I’m even more convinced of this. The Coca-Cola family is very much looking forward to your joining and sincerely hopes that Coca-Cola can become a part of your brand image."

Laughter gently swirled in the air as Li Wei led the way and Donald followed behind, their triangular formation escorting Coca-Cola’s negotiating representative out of the hotel room—

A secret rendezvous?

Of course not.

If it truly were a secret meeting, how could it be so high-profile? Waving to reporters at the training base, greeting the paparazzi at the hotel entrance—such a gathering could hardly be called clandestine. More accurately, it should be termed a date.

The visit to Marriott Hotel today was purely business.

Two whole months ago, Nike withstood the pressure to offer a history-making contract, outpacing Adidas and Under Armour by signing Li Wei first.

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At that time, the contract sparked many controversies—opposition, doubt, speculation, ridicule, and more. But in the blink of an eye, no one questioned Nike’s decision anymore. On the contrary, many were envious and jealous, yet they could only admire Nike’s decisiveness and boldness.

On one hand, jersey sales crowned the champion for two entire months, proving Li Wei’s market appeal. On the other, discussions about the regular season MVP unprecedentedly included a rookie, proving Li Wei’s professional domain discussion level. From every aspect, one could feel the influence of this rising superstar.

And most importantly, having the support of the League as a backing, it also ensured Li Wei’s steadily rising popularity—

Scarcity breeds value.

Now, the one NFL player with the blend of Chinese heritage, rookie status, capabilities, and image was none other than Li Wei. There weren’t any others besides him.

No one should miss out.

Of course, no one would miss out.

According to Donald, the invitations for brand sponsorships had exceeded thirty. The sheer amount was overwhelming and dizzying, and even more were still observing.

But because of this, they needed to be even more careful and cautious.

"Money is the least of our worries right now because these sponsorships will continue to roll in, and eventually, the numbers on the checks will just be a set of digits, losing all significance."

"The most important and only significant thing right now is the brand image. We need to create a brand image centered around you. Once that image is established, everything else will follow."

"Like, David Beckham."

"In fact, when Beckham became the darling of countless sponsors, he wasn’t the most outstanding player in the world—not even the best player in the United Kingdom’s local leagues, at least not then. He had no championships, no honors, just a handsome face and a seemingly glittering future."

"Indeed, in the realm of competitive sports, strength and achievements are the most persuasive things. If one championship isn’t enough, then win a second or a third, always enough to silence all doubts."

"But if an athlete hopes to break free from the shackles of competitive sports and have supreme influence, then championships aren’t enough—not even ten. To those who don’t care about football or competitive sports, championships are meaningless; one or ten, it’s all the same to them."

"They care about their own needs."

"At this point, brand image is needed."

"Essentially, products are a form of temptation, a quality that sparks curiosity and desire."

"Beckham could get girls who had absolutely no interest in football to turn on their televisions. Even if football fans sneered at him, his influence had already overtaken his performance on the pitch. His commercial impact granted him power within football matches."

"And now, we need to shape your brand image." Continue reading at novelbuddy

All the above words came from Donald.

Clearly, Donald was a professional, which was why Li Wei had signed a contract with him. Professional work should always be entrusted to professionals.

However, Li Wei had his own demands—

It should not interfere with training, and even more, it must not affect the games.

Perhaps, in the second or third year, when he was more familiar with the professional arena, he could have more flexibility in his daily schedule, even managing to fit in some leisure activities amidst a busy routine, exploring more possibilities beyond the constant back and forth between the training base and home.

But not now. For a rookie, everything was unfamiliar. They might think the rhythm of the regular season was all the same until they entered the December schedule and immediately realized that the intensity of competing for the playoffs was entirely different, requiring slight changes in training, body management, and daily routines.

Li Wei was still learning and adjusting. He did not want to put the cart before the horse.

Donald agreed with this.

Therefore, in order to minimize disturbances to Li Wei’s daily routine as much as possible, Donald chose Tuesday.

The lightest and most relaxed day in terms of training for the week, centered on recovery training and tactical lessons. And it was only after the training session ended that Li Wei would arrive at the Marriott Hotel to meet with brand representatives.

On one hand, some brand representatives wanted to see Li Wei in person, to see the real man face to face, to feel his image and charisma, no longer just a figure in news reports or broadcast footage but a real, flesh-and-blood person. This could help them make their final decision.

On the other hand, it allowed Li Wei to understand what Donald was busy with. If Li Wei had any comments, he could bring them up at any time.

Coca-Cola was not the first brand representative he met that day but the third.

The first was Gillette.

The second was Rolex.

Then came Coca-Cola.

From the smiles on the faces in front of him, it was clear that the negotiators from Coca-Cola were very satisfied, showing positive signals in their words and deeds.

Along the way, they reached the door of the room where Donald had already overtaken them from behind and reached the door first, opening it and gesturing invitingly.

The negotiator from Coca-Cola was about to leave when they looked up and saw a figure at the door. Their smile froze slightly at the corners of their mouth, and their first instinct was to turn to Donald, eyes betraying a mixture of confusion and astonishment.

It was all in the blink of an eye, emotions complexly interwoven across their eyes and faces, truly impressive.

Donald was also surprised and taken aback, his honest face written with incomprehension, "Oh, I’m sorry. There must have been a mistake with the timing of the arrangements."

Li Wei: How could that be!

The timing of the first three meetings today had all been flawless, perfectly staggered.

After each meeting ended, Donald would even leave a thirty-minute gap, not only to ensure that the meetings did not overlap and the brand representatives wouldn’t have to wait but also to ensure that he and Li Wei could have a brief exchange and a little rest. Hence, during the meetings, Donald was always watching the time, meticulous and methodical in his control of the situation.

Li Wei didn’t believe that the third meeting could have possibly overlapped with the fourth; Donald would not make such a basic mistake.

What was more critical were the identities of these two brand representatives—

One was Coca-Cola.

The other was Pepsi.

Li Wei: Heh, I’d bet twenty-five cents that all this was deliberately arranged.