Building a Conglomerate in Another World-Chapter 151: Prelude to Fast Food

Matthew and Amber Hesh wasted no time turning their ambitious plan into action. After breakfast, they retreated to the study, where Matthew laid out a detailed blueprint of their next steps. Each task was designed to lay the groundwork for the food empire they envisioned.

"We’ll need to begin with the farms," Matthew explained, pointing to a map of the surrounding regions. "These are the areas with the most fertile land. We’ll start by partnering with farmers to increase production."

Amber nodded, taking notes. "How do you plan to convince them?"

"Money and opportunity," Matthew said simply. "Most farmers struggle to sell their produce at fair prices. If we guarantee to buy their products and provide them with the tools to produce more efficiently, they’ll be eager to join us."

Amber smiled. "And what about the factories?"

"That’s step two," Matthew said. "Once we’ve secured the raw materials, we’ll set up processing plants near the farms to minimize transportation costs. We’ll focus on standardizing operations to ensure quality and efficiency."

The next day, Matthew and Amber traveled to a small farming community just outside Newport. The village was modest, with dirt roads and wooden houses surrounded by lush green fields. They met with a group of farmers in the local town hall, a simple building with rows of wooden benches.

Matthew stood at the front of the room, addressing the crowd. "Thank you all for coming. My name is Matthew Hesh, and I’m here to discuss an opportunity that could benefit you and your families."

The farmers listened intently as Matthew outlined his plan. He spoke of selective breeding for chickens, high-yield potato varieties, and improved farming techniques. He assured them that Hesh Industries would provide the resources and training needed to implement these changes, as well as a guaranteed market for their produce.

A skeptical farmer raised his hand. "What’s the catch? Big companies always want something in return."

"No catch," Matthew replied firmly. "This is a partnership. You produce the goods, and we buy them at a fair price. Together, we can create something bigger than any of us could do alone."

The room murmured with cautious optimism. Amber stepped forward, her warm smile disarming the crowd. "We understand your concerns," she said. "But we’re not here to take advantage of anyone. We want to work with you to build a better future—for all of us."

After further discussion, the farmers agreed to a trial partnership. Matthew promised to send equipment and experts to help them get started, and the farmers agreed to implement the new techniques.

Back in Newport, Matthew began scouting locations for the processing plants. He identified sites near the farming communities, ensuring that transportation would be quick and efficient. Hesh Industries’ engineers designed the layouts for the chicken processing plant, the potato slicing and freezing facility, and the meat grinding plant.

Amber took charge of hiring skilled workers and overseeing the construction process. Under her management, the projects progressed quickly. Within weeks, the first plant—a chicken processing facility—was ready to begin operations.

The plant was a marvel of efficiency for its time. Workers were trained to follow standardized procedures, from slaughtering and cleaning the chickens to portioning and packaging the meat. The facility was equipped with cold storage rooms, powered by Matthew’s refrigeration technology, to keep the products fresh.

The potato processing facility followed soon after. Specialized machines peeled and sliced the potatoes, while workers partially fried and packaged them for freezing. Matthew personally supervised the installation of each machine, ensuring everything ran smoothly.

With the farms and processing plants operational, Matthew decided to test the supply chain. He ordered the first batch of ingredients to be delivered to a temporary kitchen he had set up in Newport. There, he worked with a small team of cooks to prepare the same dishes he had made at Hillcrest Estate: fried chicken, burgers, and fries.

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The results were promising. The chicken was tender and flavorful, the fries crispy and golden, and the burgers juicy and satisfying. The cooks were able to prepare large quantities quickly and consistently, proving that the system worked.

Amber, who had been observing from the sidelines, clapped her hands in delight. "It’s coming together, Matthew. You’ve done it."

"Not yet," Matthew said, though he couldn’t hide his smile. "The real test will be the restaurant."

Matthew and Amber began scouting locations in Amsterdam for the first fast food restaurant. They chose a bustling street near the city center, close to shops and offices. The building was modest but well-situated, with large windows that would allow passersby to see inside.

Matthew worked with architects to design the interior, emphasizing simplicity and functionality. The kitchen was placed at the back, equipped with electric fryers, grills, and refrigeration units. The dining area featured clean, sturdy tables and chairs, with bright lighting to create a welcoming atmosphere.

Amber suggested adding a small play area for children, which Matthew agreed would make the restaurant more family-friendly.

While the restaurant was under construction, Matthew launched an aggressive marketing campaign. Posters and flyers were distributed throughout Amsterdam, featuring slogans like "Good Food, Fast" and "A Meal for Every Moment." Advertisements highlighted the affordability and convenience of the new dining experience, targeting workers, families, and travelers.

Amber took charge of organizing a grand opening event, inviting city officials, journalists, and local influencers to attend. She worked tirelessly to ensure every detail was perfect, from the menu to the decorations.

One evening, as they reviewed the final plans in their study, Amber looked at Matthew affectionately.

"You’ve built something incredible, Matthew. This isn’t just about food—it’s about changing lives."

Matthew smiled, reaching for her hand. "I couldn’t have done it without you, Amber. Your support means everything to me."

Amber squeezed his hand, her eyes shining. "I can’t wait to see that first restaurant open. It’s going to be the start of something amazing. Similar to your automobiles, weapons, and aircrafts."

Matthew nodded firmly. "It will be. And I can’t help but feel excited." Continue reading stories on novelbuddy