Becoming Rich with Daily Scavenging APP-Chapter 459: Redi’s Marketing Plan

Gundam Capital has been quite patient to wait until Arlin organized the hunt before making a move against us.

But this also shows that Gundam Capital is extremely cautious externally.

Chen Yiyang planned to first target Gundam Capital and resolve the legal dispute with them.

After returning to Lin’an, Chen Yiyang contacted Zheng Lu, whom he hadn’t spoken to for a long time, and asked him out for dinner.

"How is your new coffee brand coming along?" Chen Yiyang asked Zheng Lu at the table.

"How long has it been since you cared about me?" Zheng Lu rolled his eyes at Chen Yiyang’s words, "My newly established coffee brand Redi has already opened stores in many cities, and we’re planning a big marketing campaign soon to compete with Kuxing."

Back when Zheng Lu founded Redi, Chen Yiyang wasn’t very optimistic about it.

But due to his relationship with Zheng Lu, he invested some money in Zheng Lu under the guise of a small accountant.

It turned out to be unexpectedly helpful to him now.

So he said to Zheng Lu, "How do you plan to compete, how much will it cost, as a shareholder of Redi, I can support you a bit?"

"I heard you’re recently in a lawsuit with Gundam Capital?"

Zheng Lu was sharp as well, immediately linking Chen Yiyang’s words with the sudden lawsuit by Gundam Capital against Chen Yiyang.

"Yes, those people at Gundam think they aren’t making enough, so I’m trying to teach them a lesson."

Chen Yiyang didn’t tell Zheng Lu about being besieged, only mentioned having a conflict with Gundam.

"I see." Zheng Lu thought for a moment and suddenly had an idea.

"What do you think about my opening stores next to Kuxing’s in major cities, and having a sign at my store saying ’the new coffee brand created by the founder of Kuxing invites everyone for a coffee’?"

"Great idea." Chen Yiyang clapped his hands immediately.

This marketing strategy from Zheng Lu would definitely go viral online and introduce many people to what Redi is all about.

Especially binding Redi with Kuxing would pique all Kuxing customers’ interest in trying Redi Coffee.

Plus, during its launch, Redi would use low-priced marketing, and if managed well, Redi’s brand reputation could rival Kuxing in no time.

If this was before Gundam Capital’s disruption, Chen Yiyang’s first reaction to Zheng Lu’s idea would have been how to counter it.

But now, Chen Yiyang only wanted Zheng Lu to make it as big as possible.

He wanted to see if Gundam Capital had prepared for a lose-lose situation.

After chatting with Zheng Lu, Chen Yiyang stayed in Lin’an for a few days and then went to Ludao Island.

After the conflict with Gundam Capital broke out, Chen Yiyang immediately sent a small accountant to stay at Kuxing.

Kuxing’s management all knew that the small accountant was Chen Yiyang’s staunch confidant.

With the small accountant’s supervision, operations at Kuxing were still fairly normal, though Gundam Capital would occasionally cause disturbances with shareholder meetings or board meetings.

Plus the lawsuit wars initiated by Gundam Capital.

The small accountant was under quite a bit of pressure.

After arriving at Ludao Island, the small accountant immediately came to pick him up at the airport.

"Ahhh, boss, you must give me a raise and mental compensation this time. You have no idea how annoying the people at Gundam Capital are, causing me trouble every day."

As soon as the small accountant saw Chen Yiyang, she complained to him.

Chen Yiyang had to casually stuff the candy given on the plane into her mouth to calm her down.

"I know, don’t panic, I’m here this time to solve Gundam Capital’s troubles."

"I think these people are determined to oppose me, how do you plan to solve it, boss?" the small accountant curiously asked.

"I’ll still have to rely on you," Chen Yiyang replied.

"No, I only want to lie down now and do brainless work," the small accountant said, knocking her head as if her brain was really drained.

"That’s just right," Chen Yiyang said, "There’s a brainless task just for you."

"What task?" the small accountant curiously asked.

"The ribbon-cutting ceremony for Redi Coffee’s store openings, you’re also a shareholder of Redi Coffee, there’s no problem attending the ribbon-cutting ceremony."

"Redi Coffee?" The small accountant thought for a moment, remembering back then when Chen Yiyang asked him to hold Redi’s shares for him.

"Wait, isn’t Redi our competitor now? I’m already hiding my shareholder identity, but you’re asking me to attend their ribbon-cutting ceremony now?!"

"That’s right." Chen Yiyang nodded and continued, "Since Redi hasn’t been listed yet, the specific shareholding information of the shareholders hasn’t been disclosed.

That means the outside doesn’t know how much of Redi you hold. When you attend the ribbon-cutting ceremony, just say you’re a major shareholder, got it?"

"My mind’s a bit dizzy." The small accountant didn’t understand what Chen Yiyang meant.

Does this mean she’s done spying at Kuxing and is going back to the competitor?

"If you can’t figure it out, don’t think about it, just go." Chen Yiyang patted the small accountant on the head, indicating she start preparing to go over.

A few days later, Redi held a store opening ribbon-cutting ceremony.

But this ribbon-cutting ceremony was somewhat special.

This store under Redi wasn’t big, but it was right next to a Kuxing store.

And the sign of this Redi store had a slogan saying the founder of Kuxing invites everyone for coffee.

It really looked like the former founder was kicked out of the company and then came back to retaliate.

Besides journalists, Redi’s founder Zheng Lu and several major shareholders of Redi attended this ribbon-cutting ceremony.

The small accountant was also mixed in among them.

A journalist recognized the small accountant from attending a Kuxing high-level meeting recently and asked why he was there.

So the small accountant said in front of the camera that he came because he was a major shareholder of Redi.

The boss of Redi, Zheng Lu, was also beside, not refuting the small accountant’s words.

So, this interview, along with various Redi marketing copies, appeared online.

Over at Kuxing, Gundam Capital called an emergency shareholders’ meeting the same evening to discuss the matter upon hearing the news.

Chen Yiyang attended the meeting as the largest shareholder.

"I don’t agree to use the price of 9.9 to engage in a price war with Redi, it’s meaningless."

Jiang City, the president of Kuxing, glanced at Chen Yiyang and then spoke up in the meeting, "I believe Redi poses no threat to us, and rashly engaging in a price war is a wasteful measure."

"Redi has signed gambling agreements with many large investment institutions this time. They’re extremely cash-rich now.

If they capture the market through a price war, then Kuxing will be in danger!"

Yan Kuan, a representative sent by Gundam Capital, shouted out directly.