Becoming Rich with Daily Scavenging APP-Chapter 398: Autonomous Driving or Assisted Driving

Chapter 398: Chapter 398: Autonomous Driving or Assisted Driving

The Rice launch event was successfully concluded.

At the celebration banquet, Lei Jun revealed personally that within 27 minutes after the Rice launch event, fifty thousand people placed orders for the new Rice car through online software.

This kind of reservation required a deposit, which essentially equated to selling a car.

Chen Yiyang was extremely surprised upon hearing this news.

Of course, he wasn’t happy for Rice. How many cars Rice sold had nothing to do with him.

Instead, the performance of orders after the Rice launch proved that the market can still accommodate new players in the new energy vehicle sector.

This means there are still opportunities for Yiyang Automobile.

"From the current perspective, the pattern of the new energy vehicle market is far from being settled. Old players will exit, and new players will continue to enter."

"Indeed." Zhao Feipeng, sitting beside him, also commented, "I hope there will be a spot for Fei Peng Automobile in the future."

The next day, at Zhang Yuling’s home, Chen Yiyang opened his computer and held an online meeting with Yiyang Automobile’s executives.

"Many strategies from Rice are worth learning from. Currently, Yiyang Automobile’s investment and publicity in intelligent driving are noticeably insufficient. Should we strengthen investment in this area?"

"No." Upon hearing his team’s management’s words, Chen Yiyang decisively shook his head and said.

"My view is exactly opposite to yours. Our Yiyang Automobile should not excessively promote this intelligent driving system; we should even rename the intelligent driving system to ’assistance system.’"

"Why?" The management team was somewhat puzzled. "Now, all major new energy brands are promoting intelligent driving. Wouldn’t going the opposite direction make customers think our company’s technology is lacking?"

"Let me ask you a question." Chen Yiyang started speaking directly, "If you were a customer and saw a new energy vehicle brand heavily promoting how amazing their intelligent driving is, would you buy this car because of that advantage?"

"For normal customers, it shouldn’t be the case." A high-level executive at Yiyang Automobile thought for a moment and said, "After all, compared to the intelligent driving system, generally speaking, people value performance, comfort, and cost-effectiveness more when buying a car."

"However." After thinking briefly, the manager supplemented, "We can’t exclude people who would buy a car from a new energy brand simply because its intelligent driving technology is impressive."

"Exactly right, the market indeed has such users." Chen Yiyang guided them, saying, "But since these users bought a new energy brand’s car because of advanced intelligent driving, wouldn’t they occasionally use this technology to drive for a while themselves and take a rest on the road?"

"Definitely." The management team responded in unison.

This is human nature.

Once you promote your intelligent driving technology as superior, no matter how much you emphasize that the intelligent driving technology is still immature and cannot replace human driving completely.

Some people will use the intelligent driving technology in simpler road conditions as a substitute.

Some people might even lie down and sleep in the driver’s cabin when extremely fatigued, choosing to let the intelligent driving technology drive for them.

"As long as two or three accidents occur due to drivers using intelligent driving technology, the technology could be stigmatized, and people would think the accidents were due to the brand’s insufficient intelligent driving technology."

Chen Yiyang solemnly stated, "So promoting how incredible intelligent driving technology is actually helps very little in enhancing car sales.

But if a customer experiences a car accident because of this intelligent driving technology, the entire brand will be stigmatized.

Because you initially promoted how great intelligent driving is. You didn’t mention in promotions that the intelligent driving technology cannot replace human driving.

Even if you add that clarification afterward, most people won’t see it."

After Chen Yiyang raised this point, the team quickly approved the plan to rebrand Yiyang Automobile’s intelligent driving technology as assistant driving technology in their promotions.

Don’t underestimate the change of just two words.

But these two words make a tremendous difference.

Intelligent driving suggests this technology can replace human driving.

While assisted driving merely helps the driver with driving.

If a car equipped with these technologies has an accident related to the technology.

People won’t blame the car equipped with assisted driving technology.

After all, the name makes it clear, it’s assisted driving, which logically, anyone with normal intelligence can understand what assisted driving means.

Conversely, the term intelligent driving, upon hearing the name, always leads to the misconception that this technology can replace human driving without error.

"One more thing." The team continued, "Should Yiyang Automobile’s car doors be upgraded to the currently advanced and trendy hidden door handles?"

"This should also be rejected." Chen Yiyang bluntly refused.

"This reasoning is actually very simple." Before the management team expressed doubts, Chen Yiyang spoke, "Just like, despite human development over so many years, axes are still axes, scissors are still scissors.

These simple structures haven’t changed because they’re effective. Hidden door handles appear aesthetically pleasing, but they have a fatal flaw, which is being inconvenient to use."

Although a few managers were unconvinced by Chen Yiyang’s opinion on the door handles.

Since Chen Yiyang had already decided, they couldn’t change this decision and had no choice but to accept it.

"Let’s proceed with this." Chen Yiyang said, "Everyone, continue working hard and let’s get our first model out as soon as possible."

After the video conference ended, an assistant called Chen Yiyang.

"Mr. Chen, Shaoyin Headphones’ boss Chen Gao has arrived in the Imperial Capital, do you want to meet him?"

"Already arrived in the Imperial Capital?"

Originally, Chen Yiyang planned to visit Peng City after completing tasks in the Imperial Capital to meet the boss of Shaoyin Headphones.

He didn’t expect the other side to come to the Imperial Capital soon after contacting him.

However, Chen Yiyang was staying at Zhang Yuling’s house and it was inconvenient to invite the man over.

So, he asked Zhang Yuling to book a restaurant in the Imperial Capital and arranged to meet there.

"Hello, Mr. Chen, I am Chen Gao, the boss of Shaoyin."

"Hello, please have a seat."

Chen Yiyang gestured for Chen Gao to sit down.

Shaoyin’s boss Chen Gao appeared quite low-profile and honest.

Based on the materials previously sent by his assistant that Chen Yiyang reviewed.

This boss has typical technical roots; he graduated from the Mechanical College at Xi’an Jiaotong University.

Chen Yiyang generally regards technically oriented bosses favorably.

As long as such bosses don’t aim too high, they usually have significant potential.