Another world Game Developers in Japan`s 1991-Chapter 230 - 207 ZAGE AD Reactions

Saturday morning, March 15, Hikaru Kurata sat in his lavish dining room, enjoying his weekend routine. He sipped his wine and cut into a perfectly prepared breakfast, feeling completely at ease. Sales for the MGB were strong, and everything seemed to be going according to plan. It was only a matter of time before their console would overshadow ZEPS completely. With the momentum they had gained, he believed it was inevitable. The media was still covering the MGB launch extensively, and their marketing efforts had reached even the most casual consumers. Everything was going smoothly.

He leaned back in his chair, relishing the moment, when his butler suddenly entered the room, bowing respectfully. Hikaru barely spared him a glance, expecting the usual morning update. Instead, the butler's voice held an urgency that made him pause. "Hikaru-sama, you have an urgent call from Aoyama-san. He insists it is extremely important regarding ZEPS."

Hikaru raised an eyebrow. Aoyama disturbing him on a weekend? That was unusual. If it was truly urgent, it had to be something significant. He placed his glass down and nodded. "Very well, I'll take the call."

Walking into his study, he picked up the receiver. "Aoyama, what's wrong? It's not like you to interrupt my weekend."

Aoyama's voice sounded rushed, almost panicked. "Boss, you need to see the new ZEPS ad. It's airing everywhere on television! I even had it recorded and sent to your home. It should be arriving any moment now. You must watch it yourself."

Hikaru frowned, his fingers tightening slightly on the receiver. "A new ZAGE ad? And it's urgent enough to warrant this reaction from you? Very well, I'll review it once the recording arrives."

He ended the call, his good mood beginning to wane. If Aoyama was this alarmed, then something was off. He sat in his study, waiting impatiently. Soon enough, the package was delivered. Hikaru wasted no time in loading the recording into his player, his eyes narrowing as the screen flickered to life.

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The ad began, and as it played, his expression darkened. His forehead creased, and by the time it ended, he was gripping the edge of his desk. His entire weekend peace had been shattered in an instant.

ZAGE had countered them in the most aggressive way possible. Not only had they announced a re-release of ZEPS in a special edition mode, but they were also launching six major game titles at once. The advertisement had been carefully designed to appeal directly to the gaming community, showcasing ZAGE's biggest franchises in a way that felt like a celebration rather than a commercial. The visuals, the messaging, the sheer confidence in ZAGE's words—it was a masterstroke in marketing.

He slammed his fist on the desk. "How the hell did they develop six games in one month!?"

It was a nearly impossible feat. His mind raced through possibilities. Was Zaboru simply that efficient? Were his developers working around the clock? It didn't matter—the results spoke for themselves. This move would undoubtedly boost ZEPS sales dramatically. He needed to act fast.

He immediately called his assistant. "Gather all the executives. We're holding an emergency meeting today. We need a response strategy immediately. We cannot afford to let this momentum shift completely in ZAGE's favor."

While Sonaya scrambled to react, the ripple effect of the ad was already spreading. At Akaishidan Studio, Akechi had just finished watching the ad in his office. A slow smile spread across his face as he leaned back in his chair. This was big. The ZEPS was about to become the hottest item in the market again, and that meant one thing—his new game, Master Ninja, which was launching today, would ride that wave of excitement. Sales were already climbing as anticipation grew.

He glanced at Kazu, his lead game developer, who stood beside him still staring at the television in disbelief. "Kazu, if I paid you a ridiculous amount of money, could you develop six games in a month?"

Kazu's eyes widened. "It's possible, boss, but we'd need an army of developers. At least sixty or seventy, each dedicated to the six games."

Akechi raised an eyebrow. "So doing it with just thirty developers is impossible?"

Kazu shook his head firmly. "Not a chance. Even if we worked nonstop, twenty-four hours a day, it wouldn't be feasible. I think ZAGE pulled it off because of Zaboru. He's not just a talented developer—he's an anomaly. The way he structures his teams, his development pipeline, and his ability to push out projects at this speed... It's almost unnatural, and his abilities to create games, design intricate mechanics, write compelling code, and craft immersive storytelling are nearly flawless, that's why I idolize him so much!."

Akechi let out a chuckle, nodding in agreement. "Yeah, that kid is something else. But regardless, this massive exposure is going to work in our favor. More people are buying ZEPS, which means more people will see our game. And that means we need to capitalize on this moment."

He leaned forward, his expression sharpening. "We need to start brainstorming our next project. With this much attention on the market, our next release has to be just as strong. Whether it's April or June, we need something that keeps us on top. I don't want Akaishidan to just be riding ZAGE's wave—I want us to create waves of our own."

Kazu nodded in determination. "Then we should start discussing what direction we want to go in. If we want to build something truly special, we need to start now."

Akechi smirked. "That's exactly what I wanted to hear. Let's get to work."

The competition was getting fiercer, and the expectations for ZAGE and its partners were growing higher. But for now, Akaishidan would ride the momentum and prepare for the next battle. Meanwhile, Sonaya was on the defensive, forced to counter a marketing masterstroke they had never seen coming.

The real battle for dominance in the gaming industry was just beginning , and Sonaya is on Troubled position.

To be continue

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