After rebirth, I rejected the rich yandere lady-Chapter 766 - 323: Have a girlfriend? Don’t mind one more, right? (6k for subscription!)

"Brother Sen! We already have more than ten franchise stores this month."

Zhou Hangyu was brimming with delight early in the morning.

"It's just a bit of a pity, nearly all of the current franchise stores are Hu Shangamei's, and none of them are from our own brand yet." Li Rundong said, shaking his head with a touch of regret.

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"Be content, we're only halfway through the month, and just the franchise fees are close to two million already, I tell you, now I understand why all those celebrities get into franchising hotpot restaurants, it really does make money faster than robbing a bank!"

Zhou Hangyu had personally witnessed people lining up to pay their franchise fees, and what's more, the franchise stores had to pay a cut every month thereafter, laying the foundation for passive income.

Almost everyone now choosing to franchise is going for the cost-effective Hu Shangamei, after all, opening one of those stores has a capped cost of three or four hundred thousand.

But if you follow Auntie of Shanghai's current standards, a single store might cost upwards of six hundred thousand, and if you're picky about the location, the costs could soar even higher.

It could be said that Auntie's costs are two to three times those of Ah Mei!

Indeed, in today's world, rich aunties do tend to be more detrimental to one's health than innocent sweet girls.

Those coming to franchise now mostly have some spare cash, so losing two or three hundred thousand won't bankrupt them.

The main reason, though, is that while Auntie of Shanghai's milk tea shops already have enough foot traffic, they haven't yet been tested by the market at large.

Many products are like this, having a heyday within niche circles, but once they expand on a large scale, it could backfire.

Thus, many people, even if they can afford to invest a few hundred thousand or even a million in cash, are still holding off, waiting to see if multiple Auntie of Shanghai franchise stores can operate successfully before they feel secure enough to invest.

"Every path is walked step by step, this is already pretty good."

Xu Musen, looking at the thick stack of franchise agreements, felt that things were actually going quite well, considering the second stage of franchising is when things really take off.

"Brother Sen, what if we lower the franchise fee a bit to capitalize on the current buzz and attract more franchisees?"

"Lowering the fee now would just tell everyone that those who franchised initially were duped, wouldn't it?"

Xu Musen chuckled and shook his head, a price war, especially unilateral price cuts, unless aimed at creating a monopoly, is always the least gratifying tactic.

Moreover, offering discounts just as franchising starts may give the impression of even lower prices if they wait.

But people only have so much money to invest, and if they wait, they could end up investing elsewhere, so it's better to keep the pressure up.

Create the feeling that delaying franchising even one day is like losing money!

"We absolutely can't lower the franchise fee, but we must create incentive policies. First, we could introduce a unique UID for our milk tea franchise stores."

"UID? Isn't that something like an online identity card?"

They were all familiar with this term.

Zhou Hangyu scratched his head: "I remember when I played CF, if anyone managed to register a celebrity's name, or something like Phoenix or White Tiger, a single name could sell for thousands or even tens of thousands, but besides the main store, aren't all tea shops the same?"

"That's why we need to instill value in the UID for early franchisees. For example, for the first fifty and for the first hundred franchisees, we can promise, if they face closure due to poor management, we'll refund the full franchise fee. Also, they can claim they use the same source of fruits as the main store.

This way, while enhancing the brand image, we also give them security, essentially allowing them to open a store at nearly no cost with the prestige of being within the first hundred, all while having the money already in our hands. For those who are indecisive and looking on, this benefit becomes a loss they wish to avoid, putting them in more of a hurry than us."

Having shared his plans, Xu Musen saw the people in the store absorbing the idea with eyes shining brightly!

"Brilliant, absolutely brilliant! Isn't this just like limited-edition weapons or characters in games? People often ignore the regular ones, but they'll pour money into limited ones that are about to expire!"

"Damn it! I knew there was a reason modern games all feel the same, the person who invented the whole limited availability gimmick really deserves a beating!"

The gamers had already started to rant, but this was exactly the effect Xu Musen wanted; despite the complaints it attracted from the start, this approach undeniably made money.

A blockbuster AAA game requires hundreds of people and billions in investment over years to produce, and even if it's globally successful and receives critical acclaim, making over ten billion in total revenue is considered nearly a miracle.

But some mobile or online game, just sell a six-dollar skin or those limited pools that won't yield a rare item unless you spend at least a hundred dollars, can easily make tens of billions in a single year.

It has to be admitted, this tactic has a firm grip on human nature.

"Brother Sen, if more than a hundred people want to franchise, won't the rest feel disadvantaged and decline to join us?"

"That's even simpler. We could do it in stages – the first two hundred get eighty percent back, the first three hundred sixty percent, and so on. By the time we open several hundred franchises, we won't need these incentives anymore. Loads of people will be clamoring to invest with us."

Human nature is that simple, as described by a well-known joke.