After Marrying the Officer-Chapter 1157 - 63

Only if Mr. Liu collapses, the Liu family will truly fall.

Both Huo Shiqian and Xia Chuyi understood this principle. 𝚏𝗿𝗲𝐞𝚠𝕖𝐛𝗻𝗼𝐯𝕖𝚕.𝚌𝗼𝗺

So, Huo Shiqian also got busy.

In the following period, Capital City was in turmoil, and members associated with Mr. Liu’s faction were almost all subjected to a significant purge.

And as the driving force of the event, Huo Shiqian was extremely busy.

As for Xia Chuyi, he devoted himself entirely to the franchising of "Youwei."

Yes, Xia Chuyi had officially made "Youwei" into a franchise model.

As a result, Qian Qianqian and Meng Xingmang both returned.

The biggest issue with franchise promotion is how to make others recognize you as a brand.

"How about we open a branch in every province?" Qian Qianqian suggested, "That way, we’ll have a reputation everywhere, and naturally, more people will want to join."

Upon hearing this, Meng Xingmang shook his head and said, "I don’t think that’s feasible. Having a branch in every province spreads us too thin."

"Moreover, if we open a branch in every province, why franchise at all? We might as well keep opening branches ourselves," Meng Xingmang said.

"What you said makes a lot of sense." Qian Qianqian nodded and then fell into contemplation.

Even Meng Xingmang frowned and began to ponder.

At this moment, Xia Chuyi smiled and said, "If you want brand recognition, it’s actually pretty simple—go on TV."

"On TV?" Qian Qianqian exclaimed, "Do you mean advertising?"

"Is advertising really effective? Will people really think our store is great just because they see an ad?" Qian Qianqian expressed doubts.

Xia Chuyi calmly smiled and said, "Advertising relies on creativity. If the creativity is good, people will accept it."

"But if the creativity isn’t good, people won’t accept it either, right?" Qian Qianqian retorted.

Still calm, Xia Chuyi said, "That’s why I plan to adopt another approach."

"What approach?" It was Meng Xingmang, more concerned about this topic.

"Placement," Xia Chuyi said calmly.

"Placement? What do you mean?" Even someone as capable as Meng Xingmang couldn’t quite understand what Xia Chuyi meant.

"Product placement means in a film, you have the main character working at ’Youwei’ or frequently eating ’Youwei’ dishes and praising them," Xia Chuyi explained.

"Then, it will create a perception for the audience that ’Youwei’ is a very well-known establishment," Xia Chuyi added.

Upon hearing this, Meng Xingmang’s eyes lit up, and he said, "That’s a good idea!"

Qian Qianqian also immediately said, "This is a good strategy. If I see a movie star praising a brand, I’ll definitely think it’s a good brand!"

Hearing their praise for Xia Chuyi’s idea, Xia Chuyi smiled slightly.

This kind of placement wasn’t something Xia Chuyi invented.

In the future, this kind of placement would be very common.

Only, with economic development and the passage of time, some TV shows and movies started inserting all sorts of random products for investment, leading to disgust from the audience.

For a brand like Xia Chuyi’s, it’s actually easy to simply place it in a film reflecting real day-to-day life.

"But Chuyi, doesn’t placement cost a lot of money?" Qian Qianqian asked with a frown, "If it’s too expensive, wouldn’t it be unprofitable?"