PREVIEW

... , live commerce wasn’t yet mainstream.

Platforms like Taobao, JD, and Mogujie hadn’t tried live commerce yet.

Live streamers selling a billion worth of goods in a day were still considered fantasies back then.

Gordon Sterling wanted to monetize "The Jilted’s" traffic at that time, but he needed traditional liquor sales channels first.

Building channels himself was unrealistic for Gordon, who had plenty of business acumen but no financial support.

So, Gordo ...

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