PREVIEW

... ract renewal, shaking the basketball world: The first billion-dollar endorsement in NBA history is born!

Media exclaim that this endorsement is too outrageous.

Previously, the largest single endorsement contract for an NBA player was the $93 million signed by James in the summer of 2003, with additional incentive clauses totaling $5 million, but it still didn’t cross a billion, and it was a 7-year endorsement, averaging exactly $14 million a year.

Taking into account ince ...

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