PREVIEW

... ive of Yum! stood at the head of the conference table and emphasized the focus of the next stage of work to the general managers of each region.

   "Some time ago, I asked many employees of the company, who is our KFC's main competitor?" The executive glanced at the audience and said, "I almost heard the same answer - McDonald's!"

He glanced at the conference room: "McDonald's must have KFC, which has become a common sense of urban consumers in China, but this perception is changin ...

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