MTL - Illimitable Until Death - ~ 211 A familiar feeling?

Some say reincarnation is a blessing, but for me, it's a dreadful curse. Cursed with endless reincarnation, I've been reborn as a villain 137 times. And all 137 times, I've been toyed with and killed by heroes who are far more cruel than the said villains... If I can't win no matter what I do, then I'll crush those so-called heroes at their very roots. - Quality Fan Translations, Made by Fans for the Fans - Villain Takes Over The Academy

Sequel of Allison, taking place about 17 years after the original series.

Before going to college, an ordinary high school student went to celebrate and got drunk. When he woke up, he found himself in a completely different world. There was a big sect, the approaching sect entrance examination, a slum where his body’s previous owner lived, and a shared memory about a missing young girl.

When he got tangled in a fight with a few punks in this different world, he fell off a cliff and miraculously found himself still alive, with two more voices ringing inside his head. They were Sword Master and Saber Master. In the company of them, he continued to find out more about this whole new world. He took the sect entrance examination, entered the sect, met a strange man in black, and even participated in a major competition of the sect to have a chance to win over his peers!
In this whole new world, he was born again and got to explore the fantastic martial world!

- Description from Novelupdates

Su Mian, the forgotten bride, has endured three years as ​Fu Tingzhou’s invisible wife—a man so coldly abstinent, he never even glanced at her. Branded a “murderer’s daughter,” she’s spent her life as a human blood bank for the Su family’s pampered heiress, her true worth buried beneath lies.When Tingzhou finally meets his timid wife, he sees only a gold-digging burden. Her quiet devotion? Ignored. Her shattered heart? Dismissed. He hurls divorce papers at her, snarling, “Disappear.”She obeys… and unravels his icy control.Now, the untouchable CEO is on his knees.Her absence ignites a frenzied, scorching obsession. Fu Tingzhou hunts for the wife he never wanted—only to discover her vanishing act hides earth-shattering secrets: ​switched identities, a hidden lineage, and a woman who’s no longer the meek shadow he discarded.