I Keep Reincarnating, Why Is He Still Alive? - Chapter 2 – Make it big and strong, create new brilliance!

In a world where its inhabitants can destroy a city wall single-handedly, the empress has a kirin as her pet, and the imperial palace of Great Xia has a pool containing a dragon. There is also a Sword Mountain where spirit swords occasionally leave in search of a master .

Choi Hyun-seok, a heavyweight champion of the biggest mixed martial arts league on Earth and the one who was called the strongest had died.Afterwards, he was granted new life as a hero in another world.‘Wealth! Honor! Endless beauties at your fingertips!’With thoughts of such a dazzling future, the first thing that he saw when he came to this new world was a towering ox monster.The monster, who was the commander of the demon army, asked.“Hero? You’re saying you’re the hero?”“Uh…I think…?”And so, that was the start of hell.

The formless ancient world was infested with despicable demons. They hunted and feasted on mankind, keeping the human civilization constantly in a weak and suppressed state.

During the first known year, a magical mountain descended into the world from the realm of the Gods. Carved on this enormous mountain was a message: ‘Heaven Prevails’…

After the Grand Descent, a name that was given to the descending of the mountain, the Three Great Sages made their ways to Mystic Mountain where they learned to harvest what we now call magic, establishing the Mystic Cults and eighty-one sacred shrines to help aid mankind with the cult’s mystic powers against the eternal fight to the death with demons.

- Description from Novelupdates

“In a land far to the east, there exists a strange store that has rejected a three Michelin star rating multiple times.

The prices are expensive. A combo set of soup and egg fried rice costs 288 RMB. Oh, I forgot it also includes a side dish of pickles. Even so, very many people line up to wait.

That place does not accept reservations. It only lets in people who are waiting in line there. Countless people make special trips to line up there. Of course, there’s nowhere to park planes or cars.

Their service is so terrible, the customers have to serve their own dishes and grab their own bowls and chopsticks, and they even have to wipe down their own tables! God, the boss is simply crazy.”

—《 Michelin Gourmet Magazine》

- Description from Novelupdates