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... ossed more than $84 million. Even though the hype was over, some people liked the uniqueness of the found footage movie and decided to see it again.
In this aspect, everyone in Hollywood realized the power of viral marketing. However, after studying this method, they learned that it is very hard to replicate this kind of performance. Maybe only The Blair Witch Project could do it.
If not for the fact that Harvey Weinstein was caught in a bind, this movie might have been classifie ...
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