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... trend. Normally, the box-office trend of movies would go down after two or three weeks.
But Titanic had an upward trend. The movie didn't have a good reputation when it was released. The first and second week were below average performance. Even the movie critics bombarded it as a disaster. Everyone thought it would be a flop.
Paramount and 20th Century Fox invested a lot of money into the project, but they felt that the only way to make a profit was by relentlessly selling vide ...
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