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... Marvel Comics to try to revive their company. After watching Spider-Man take over the world, Marvel Comics found a reason to stay alive.
Sony-Columbia had the movie copyright of Spider-Man, but Marvel had the other copyrights such as the comics, merchandise (costumes, toys, etc.), and games.
Marvel made a profit after the release of Spider-Man. The comics related to Spider-Man increased in sales and even products related to Spider-Man sold out.
It was a win-win situation ...
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