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... a printing press, the balance on the company’s books wasn’t much to speak of.
High-rent storefronts were being leased like mad in first- and second-tier cities across the country, each store’s renovation costs were nothing to scoff at, a hefty sum was being poured into online marketing, and the expenses for supply chain and cold chain logistics seemed bottomless...
Wanting to grow quickly was an unavoidable necessity.
Seizing the market meant continuously burning cash. ...
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