PREVIEW

... e simplest method is to lower the value of these brands before acquiring them and market them again.


An example will be Jianlibao. Lehaha had taken over Jianlibao as the market leader in China. Still, the netizens voted Jianlibao as their favorite drink last year. That’s because many people grew up drinking Jianlibao.


The simplest way to suppress a brand’s value is to lower its brand awareness. But Feng Yu does not want to dig up those companies’ dark history or tarnish their ...

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