PREVIEW

... ucts, especially products that had never appeared before.


Gerstner had made use of the media to debate about E-cigarette and let everyone participate in it. This will increase the product’s exposure. This strategy had increased E-cigarette sales, and many of the consumers had bought it out of curiosity.


But this strategy will not last long as it will also expose E-cigarette flaws. All products have flaws.


This marketing strategy implemented by Gerstner is cons ...

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