PREVIEW

... understands the situation.

Why would Hua Wei directly approach him, the boss, to discuss why they emphasize his successful cases?

It’s because marketing teams like Hua Wei are not primarily focused on actually helping a company succeed through marketing.

Rather, they aim to make the company’s bosses feel that hiring them is the key to success.

Therefore, Hua Wei establishes personal brand identities, using the boss’s name as the company name, marketing the boss a ...

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